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About Us

Eastern Insuring Agency


Our mission is to provide our clients and communities with superior, proactive service through strong partnerships with our clients, superb coverage and claims handling, careful and diligent underwriting of risks, business-friendly solutions, and safety education.Chris A. LaBarge, Owner/Broker

Eastern Insuring Agency was formed in January 2017, acquiring hand-selected agencies (LaBarge Agency, est. 1925, and the Norton Agency, est. 1934) to answer numerous friends and family members’ struggles regarding insurance. We found creating an agency with agents who work jointly with a client, actively listening as a partner and consultant to their current needs and changes as life evolves is key to a successful relationship with both clients and their policies.

When Chris formed Eastern Insuring Agency, these fundamentals were of utmost importance, and values that we practice daily.

1.) An agency that was easy to communicate with (phone, email, text, messenger…etc.) and answered questions regarding a policy in terms all clients would understand.

2.) An Agency which creates invaluable partnerships with clients that instill confidence their Agent has continual oversite of their policy(ies). This may include monthly, quarterly, and/or an annual outreach with clients, having conversations so we know of any changes in their life and risks to make recommendations.

3.) An Agency which assures clients if an unfortunate incident occurs, the client knows they are covered, and that Eastern Insuring will be there to help them through the claims process.

4.) An Agency whose passion is for you to go and Live Life.

Eastern Insuring Agency works with a curated list of 30+ National Brand Carriers that share the same dedication to our clients’ trust for responsible and ethical insurance service.

Insurance can be daunting, but with Eastern Insuring Agency as your partner, it does not have to be. Go. Live Life. We’ve Got This.

An Independent Advantage

We are Independent Agents in Plattsburgh, New York, free to choose the best carrier for your insurance needs. We do not work for an insurance company; we work for you. We work on your side when you have a loss and follow through to see that you get fair, prompt payment and service. Eastern Insuring Agency represents a carefully selected group of financially strong, reputable insurance companies. Therefore, we are able to offer you the best coverage at the most competitive price.

What is an Independent Insurance Agent?

When you decide to buy a car, you wouldn't purchase the first one you see. What if one day the automobile industry decided to make only one type of car, one make and one model. You wouldn't have a choice!

The same situation holds true for insurance. You need insurance to drive a car, to purchase a house, to protect your family's financial future and to run a small business. But if there was only one insurance company that offered only one type of insurance, you wouldn't have a choice. The only solution would be going to that one company.

With an independent insurance agent, you have choices. Independent agents are not tied to any one insurance company. One of the advantages of using an independent agent is that he or she works to satisfy your needs. You are using an expert for an important financial decision.

An independent agent has several companies that he or she can approach to get you the best coverage at the best price. And your independent agent will know the companies with the most efficient claims departments to recover your losses as quickly as possible.

When you buy insurance, you want an advocate who will properly assess the risks you face and give you an objective analysis of the marketplace, because it's up to you to make the final choice.